
Ava Chen
Product Strategy Lead
Shapes farm workflow experiences, engagement loops, and product priorities for HarvestQuest and Agriplay.
Playfarm Technologies helps farm teams manage tasks, track productivity, improve worker engagement, and make day-to-day agricultural work more rewarding.
HarvestQuest gives workers a clear view of completed work, weekly progress, rewards, achievements, and leaderboard standing from the phone they carry into the day.

A focused team building software that helps farms make agricultural work clearer, more rewarding, and more productive.

Product Strategy Lead
Shapes farm workflow experiences, engagement loops, and product priorities for HarvestQuest and Agriplay.

Engineering Lead
Builds the workforce platform, scoring systems, reward flows, and operations dashboards behind Playfarm.

Managing Director, Playfarm Technologies
Leads Playfarm's mission to gamify agricultural work and improve productivity, engagement, and worker satisfaction.
Our platform turns daily farm work into clear tasks, points, challenges, rewards, and performance insights that help farms raise productivity and worker satisfaction.
Coordinate daily agricultural work, track completion, and give managers a clearer view of productivity across crews, fields, and operating routines.
Workers earn daily points by completing farm work, then redeem progress for avatar skins or Amazon Gift Cards that make effort feel recognized.
Local and global leaderboards compare scores across farms, creating friendly banter, rivalries, and playful digital natural disasters between teams.