Meet the team

The team gamifying agricultural work.

Playfarm combines agricultural workflow thinking, software engineering, and engagement design to build systems that modern farm teams can actually use every day.

Ava Chen headshot

Ava Chen

Product Strategy Lead

Ava works across grower needs, worker motivation, and product design so Playfarm's systems feel useful in the field instead of bolted onto the workday.

Product strategyWorker engagementFarm workflows
Marcus Lee headshot

Marcus Lee

Engineering Lead

Marcus leads the engineering architecture for task tracking, productivity insights, points, rewards, and leaderboard systems that can support busy agricultural teams.

Platform engineeringGamification systemsOperations data
Bernardo Bucetta headshot

Bernardo Bucetta

Managing Director, Playfarm Technologies

Bernardo directs Playfarm Technologies as it builds agricultural software that makes day-to-day farm work more rewarding through digital challenges, progress systems, and performance insights.

Managing directorAgriculture technologyCompany strategy